A team that promotes the Bangor area to probable guests would like to create a cost on resort friends to fund advertising and marketing endeavours aimed at drawing a better share of Maine’s tourist visitors to the Queen Town.
Representatives from the Higher Bangor Convention and Guests Bureau introduced the plan of Bangor obtaining its own tourism improvement district to the Metropolis Council at a workshop Monday evening.
Portland is thinking of a comparable hard work, which would set up a tourism enhancement district that would levy a cost on lodge friends and immediate the funds to advertising and endorsing the metropolis for future holidaymakers.
“Maine tourism proceeds to improve and, in spite of two extremely rough decades for the hospitality business, it actually rebounded in a massive way,” said Austin Muchemore, the standard supervisor and vice president of the Hollywood On line casino and a member of the Bangor Region Chamber of Commerce’s board of directors.
The bureau, which installed Gretchen Chauncey as its new government director final week, is underfunded with its existing $160,000 once-a-year price range, even as condition tourism ticks up following an first pandemic lull, Muchemore claimed.
Resorts would pay back an evaluating fee that would surface on guests’ payments. The town authorities would obtain the revenue and route it again to the bureau, which would manage the tourism improvement district, managing the marketing and advertising efforts. Muchemore approximated that the new fee would raise about $1 million for the Higher Bangor Conference and Guests Bureau, which would sector on behalf of hoteliers to deliver in people.
Tourism advancement districts generate a 2.1 p.c increase in desire for hotel rooms, and include 4.5 percent profits improves for accommodations, on normal, in accordance to research Muchemore cited.
The $1 million estimate is based on the town levying a 2 % gross area receipt tax, he reported. The tourism bureau would manage the district, and a committee of area resort operators would give oversight. Bangor metropolis governing administration would give closing acceptance for the effort to launch.
About 28 resorts in Bangor would be suitable to be part of the district, and 21 have indicated their guidance, Muchemore claimed. Quite a few cities in states like California, Montana and Washington have identical districts.
Metropolis Councilor Jonathan Sprague said that there ended up other businesses all through Bangor that industry the city, like the Bangor Intercontinental Airport and the Downtown Bangor Partnership.
“And those are just the types I know about,” Sprague mentioned. “How is absolutely everyone likely to work together, somewhat than individually?”
Muchemore explained that the tourism enhancement district would existing an possibility for those events to get the job done jointly.