A Case Study with Letterbox Gifts

One particular of the most tried out-and-true social media approaches is to establish a articles calendar around celebrations, activities, and vacations. This is primarily the circumstance for United kingdom-based mostly gifting corporation Letterbox Presents. They are a girls-led organization that aims to make sending items to mates & family easy and pleasurable, presenting a array of curated and hand-wrapped presents from unbiased producers.

With so several gifting situations throughout the year, their social media advertising revolves all over celebrating every single offering minute, large and small. Their strong calendar of activities unlocks a standard heartbeat of material suggestions, promotions, and new clients. We spoke to Eleanor Bagust, co-founder of Letterbox Items, about how they use Buffer to program and timetable their social written content in the course of the year so that they hardly ever miss out on an opportunity.

We have been utilizing Buffer for a selection of yrs and it can be been an a must have resource to our social media method and how we communicate with our prospects. Just one of the most vital attributes we use is Buffer’s social media calendar. We have communications planned for these essential dates like Mother’s Day, Father’s Day, and also for lesser celebration times that we like to recognize these as Staff Appreciation Working day or even Countrywide Hugging Working day!

As you can see, the Letterbox Gifts social calendar is packed with high-quality information. How do they hold it up? It’s thanks to a collaborative system and a disciplined setting up method.

Buffer’s publishing queue permits us to get our ideas and tips ‘down on paper’ so to speak, so we can visualize our feeds, and use the drafts & editor functions to make sure we have a dependable voice and style behind our posts. We have numerous team users add and insert content to all our social media feeds in just one put, which helps make everyday living a ton simpler than taking care of every social platform separately.

Instagram is a person of their important channels for creating brand awareness and driving income all around gifting situations. But when you have several people today introducing content material, it is essential that absolutely everyone has visibility into approaching material.

The potential to preview approaching Instagram posts in the grid is one particular of our favourite Buffer attributes. It enables us to make sure it looks terrific and that it is various and not overly repetitive, especially when the posts are added by far more than a single person.

Apart from scheduling forward and making use of Buffer to take care of their articles, we asked Eleanor to share some ideas for any person looking to construct promoting strategies around holidays and occasions.

Suggestion 1: Get the timing appropriate. “Social media marketing is mostly about the establish-up to the party there is no stage in marketing and advertising on the day of the function, as it will likely be as well late for consumers to invest in in time. That being stated, no one wishes to listen to about Xmas in the middle of June. For most situations, all around a month prior to is a great time to push the bulk of the advertising marketing campaign.”

Tip 2: Repurpose existing products and solutions and campaigns. “Think about how can you market current solutions for upcoming events, no matter whether it truly is using a photograph or video of a product in a Christmas setting for a Xmas marketing campaign or renaming a suitable item to sound intimate for Valentine’s Working day. You never always have to make investments in loads of seasonal inventory for holiday promoting.”

Tip 3: Be respectful of your whole audience. “Be delicate close to holiday break campaigns, and avoid referring to family as ‘your’ to protect against upsetting folks who might come across particular occasions tricky. For example, as a substitute of stating ‘This is the perfect present for your Mum’ use language these kinds of as ‘This is the perfect present for the specific gals in your life’.”

Suggestion 4: Get resourceful with products staging. “Staging scenes this sort of as parties with your solutions and using videos and reels on social media to showcase these are a enjoyment and creative way to crank out fascination close to your model for forthcoming events.”

Ready to develop a calendar whole of event-dependent social media campaigns? Buffer has a variety of programs, like a no cost prepare, to help you get begun. Learn a lot more about Buffer’s publishing and planning options.