Earth Rhythm, a skincare model, has appointed Arihant Jain as vice president, advertising and functions.
Jain’s mandate is to guide the internet marketing tactic, regulate the product or service portfolio and track the ATL and BTL spending for optimum finances utilisation. He moves from Droom, where he was director – marketing.
Harini Sivakumar, founder, CEO and Beauty Chemist, Earth Rhythm, claimed, “With an active concentrate on analysis-based and outcomes-oriented products and solutions, Earth Rhythm has earned its credentials as a sustainable and inclusive brand amongst Indian elegance shoppers. We have put in the past couple years focusing on products and market place fit, which has resulted in 5x yr-around-12 months development in the final 3 yrs. We are going to double down on our advertising approaches in the future section of our growth. Arihant’s knowledge and knowledge are really extraordinary, and we are eager to have him on our facet. D2C is turning into significantly congested, and a powerful model remember system is important to trying to keep prospects engaged with the brand and its philosophy. Arihant’s prior experience in these fields would definitely be valuable to the brand name.”
Jain stated, “It’s an interesting time for D2C Splendor corporations, especially Earth Rhythm. I initial achieved Harini in early 2021, when she experienced a definite ambition to build a name for herself in the sustainable arena, and I am thrilled to last but not least be a aspect of the family. With its extensive line of clean up and clinically productive skincare solutions, Earth Rhythm delivers limitless alternatives to go on supplying distinctive activities to customers. I’m delighted to join the formidable team and consider forward the next period of enlargement to reinforce the company’s management place in the sector.”