Observed Healthcare, SaaS and BioTech Marketing Officer has a keen focus on venture capital and non-public fairness promoting objectives and development strategies.
Erika Rosenthal, CMO, Chief Outsiders
RALEIGH, NC, April 12, 2022 (Globe NEWSWIRE) — Erika Rosenthal has joined Main Outsiders’ staff of fractional Main Marketing and advertising Officers (CMOs), prepared to take client engagements with firms that require an quick infusion of present-day need generation and progress insights.
With deep govt-degree experience in health care solutions, SaaS, biotech, and retail/hospitality, Rosenthal performs with company leaders to produce productive expansion procedures, boost client/client care employing information-driven insights, and optimize marketing budgets. Today, she is just one of far more than 100 fractional CMOs who are available for right-sized engagements by means of Chief Outsiders, just one of the nation’s leading profits advancement acceleration consulting organizations.
Knowledgeable with enterprise cash and PE-backed businesses, Rosenthal excels as a substantial-advancement or alter government to immediately scale ventures, produce desire, and refresh legacy makes. Her centered practical experience with private fairness-backed businesses contains a modern position as the senior executive of demand from customers management for an outpatient psychological overall health firm. For the duration of her tenure, the corporation grew from 11 places to a lot more than 60 destinations nationwide to come to be a single of the most significant procedures in the southeast before its acquisition, then turning out to be one particular of the greatest in the nation. Erika led the company via two rebrands and aided to develop the internet marketing tech stack to gain customer insights and make knowledge-pushed decisions.
Companies these kinds of as Sprint, Bell & Howell, Laser Spine Institute, and Back again Suffering Facilities of The usa also benefited from Rosenthal’s govt-amount insights and internet marketing know-how. Erika has lived or worked in 6 nations around the world furnishing her with world wide and multi-cultural insights.
Before in her career, Rosenthal started and created an award-successful professional medical spa chain which was recognized as the “Top Medical Spa Chain in the U.S.” Erika herself was named Girl Enterprise Owner of the Yr by the National Association of Females Business Homeowners and obtained “Woman Extraordinaire” from Organization Leader Journal for primary firm growth and her community support.
“A proven advertising and marketing executive, Erika develops integrated internet marketing and advancement techniques, increases margin via marketing price range optimization, and cuts as a result of market sounds with obvious and certain price propositions,” stated Clay Spitz, Controlling Companion, Chief Outsiders.
Rosenthal holds an MBA and a Bachelor of Arts degree in Industrial Relations from the College of North Carolina at Chapel Hill and has concluded executive education plans at The Wharton Faculty and Cornell University. She earned a master’s certification in digital advertising at the College of San Francisco. In addition, Erika co-authored the class “Marketing and Hospitality Management” while on the faculty at the College of California and served on the university’s faculty advisory board.
About Main Outsiders
Main Outsiders is the major Fractional CMO organization that helps CEOs accelerate development by the enhancement and disciplined execution of very well-crafted expansion ideas. The business has extra than 100 aspect-time, or fractional, Main Marketing Officers (CMOs) engaged from coast-to-coast. Not like classic promoting and management consulting companies, each and every CMO has held the situation of VP Internet marketing or better at just one or additional running firms, which includes quite a few Fortune 500 firms. Main Outsiders CMOs have served on the government team of far more than 1,400 shopper firms, driving expansion system and execution strategies by providing immediate accessibility to expertise with hugely tailored and adaptable engagements.
Since of its sector-primarily based development programs, quality of leadership, and expert team, Main Outsiders has been regarded for the past 8 a long time by Inc. Magazine as just one of the 5,000 fastest developing privately held corporations in the US, and was identified in 2019 as a Forbes Little Huge. Main Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Development Gears: Working with a Current market-Dependent Framework to Generate Business enterprise Accomplishment,” an Amazon #1 best-seller for enterprise proprietors and CEOs. For extra info about the providers who have faith in Chief Outsiders as their premier supply for small business expansion acceleration, click on in this article.
Contact: Sterling Wilkinson Chief Outsiders [email protected]