November 30, 2022

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Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth's Blog

When a manufacturer is thriving, there is generally a wish to increase it.

Disneyland was an extension of Disney motion pictures. It reflected some of the magic of the motion pictures, but designed some thing new and important as very well. Disneyland had some of the Disney essence and then created something additive and new.

Apple did the exact same thing with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica observe is basically a souvenir. It is not a far better observe. It is not a lot more of a Leica than any of a dozen other overpriced watches could be noticed to be. It’s merely there to remind you that you liked the original. It’s a souvenir of a emotion, not the creator.

Absolutely nothing improper with a souvenir. I’m guaranteed Leica will make a gain from their look at with tiny problems to the promise that the model by itself tends to make. But make too lots of souvenirs and you turn into a hollow shell, throwing away the prospect to make the alter you request.

The crappy t-shirt you acquired at your favourite musician’s concert is a souvenir, but they shouldn’t count on that as their legacy or the engine of their expansion.

All working day, personal creators have to make selections about what they’re going to do future. From time to time we can develop an extension. And occasionally, we make your mind up to make a souvenir instead.