The gaming universe is thriving. Consumers of all ages and backgrounds have demonstrated their willingness to commit money in gaming. They are also putting in significant quantities of time, as the two lively members and customers. In 2021 on your own, gaming fans clocked more than 100 billion hours viewing YouTube gaming.
Did you capture that? I failed to say “participating in.” They’re looking at others stream their gaming exploits — talk about a captive audience.
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