Master’s in Administration: Winnie Wei Du, University of Southern California (Marshall)

College student Title: Winnie Wei Du

Graduate Enterprise College: University of Southern California Marshall University of Organization. Shanghai Jiaotong University Institute of Cultural and Inventive Market.

Describe Yourself In 15 Terms:  Tenacious, mindful, purpose oriented, strategic, resilient, focused, caring, persistent, articulate, rational, analytical, considerate.

The Master ‘s Graduation Course: 2017

Undergraduate Faculty and Main: Sichuan College, Advertising and marketing

Present-day Employer and Job Title: Alibaba, Product Operation.

Describe your most significant accomplishment in your job so significantly: Alibaba is the greatest e-Commerce system in China with about 900 million energetic monthly mobile consumers last fiscal year. As anyone who manages merchandise procedure, I was included in launching and advertising three merchandise effectively at the national amount in China. I applied details analytics to produce insights on purchaser psychology. Then, I made use of all those insights to impact person practices and generate new small business possibilities. My position addresses issue identification, consumer segmentation, sector investigate, new products incubation, item advancement, solution implementation, and vendor acquisitions. 

I travel regularly in China to meet a variety of purchasers, these types of as mobile gaming firms, e book firms, dating applications, and much more than 50 other major Chinese Net firms. I hear to their desires and assess their suffering details. My workforce then proposes solutions primarily based on Alibaba’s great sources and abilities. By way of this method, we are in a position to make new values for our shoppers.

Explain your biggest accomplishment as a graduate university student: My most significant accomplishment as a graduate university student is proving my ability to understand new items in a competitive, international ecosystem. My one particular yr in the USC Marshall was rather difficult for me. English was not my indigenous language. I had minimal comprehension of subjects like finance and functions management. But I labored difficult and shown that I could accomplish my ambitions whilst also modifying to a distinct society. This practical experience considerably enhanced my self-confidence. 

What was the key element that led you to select this company school and why was it so important to you?  I utilized the joint ICCI method (Institute of Tradition and Creative Marketplace) of Shanghai Jiaotong College and College of Southern California. By a extremely aggressive admission process, I was honored to be enrolled in this software. College students in this plan devote a person calendar year in SJTU and the next yr at USC. They acquire a master’s degree of administration from USC and a further masters diploma from SJTU. By this software, students are in a position to discover business enterprise management, new systems as effectively as creative industries 

SJTU is a prime college in China though USC is a foremost business school in the U.S. USC is very numerous with students from all around the environment. The two spots are also one of a kind. 1 is located in Los Angeles, a world center of cultural and innovative industries exemplified by Hollywood. One more is in Shanghai, also a middle of artistic industries globally. 

Studying company management, new technologies, and imaginative industries, this application is ready to enrich students working experience and make them additional competitive in an field which is world and boundaries are more and more blurred.

What led you to pick out a Master’s in Management in excess of an MBA? MBA packages call for function experience even though a master’s in management does not. I would not have skilled for a MBA method at the time when I graduated from faculty. The joint system of SJTU and USC presents fantastic teaching for pupils in the competitive work sector. helped me land a career initial at Meituan (a publicly shown tremendous Application combining Door Dash, Uber, Groupon,Ticketmaster, Expedia, Yelp) and later on at Alibaba.   

What has been your beloved course and how has it served you in your vocation? Corporate Finance Method. This was a 2nd-yr MBA course, and it was my 1st higher level monetary program. It was a case examination based course, which was quite difficult for me at that time. Having said that, I figured out to calculate company’s valuation for the first time and found it pretty appealing. I was quite enthusiastic and took each possibility of faculty office several hours and studied with crew associates in group initiatives. Although it was a quite demanding class for me, I eventually obtained a pretty excellent grade. When I was in the occupation market, I utilised the valuation methodology to determine substantial growth businesses as my internship targets. I picked Meituan as my initial employer. When I joined Meituan in 2017, it was valued at $30 billion. In 2018, Meituan went general public in Hong Kong. In 2021, Meituan was valued at $230 billion. 

What position did your university engage in in aiding you to land your initially job out of the software?. As a result of the alumni network of USC and SJTU I was in a position to get an interview opportunity in the Meituan’s campus recruitment in 2017. The recruitment was a highly competitive course of action. Small business investigation capabilities ended up extremely valued. The interviewers questioned me to draft a enterprise approach of 30 internet pages on “How to aid Apple Pay out win the Chinese market” in a minimal time. The interviewers desired to see if applicants were capable to synthesize the concerns and provide methods. This was incredibly equivalent to the scenario analyses at USC. The proposal that I submitted was very praised by various important direct administrators of several departments. As a final result, I successfully received the distinctive offer from Meituan with a larger shell out package deal.       

How did your classmates improve the worth of your organization school experience? We did homework alongside one another and learnt from each other. Some of my classmates were being MBA college students and some ended up from other specialized master’s plans. Normally we had learners from other schools of USC. Some of my classmates are great at pc information evaluation, and some do properly in demanding reasonable modeling.Via this crew venture practical experience, I could learn a good deal from my classmates.

Who was your preferred college member and how did this man or woman enrich your mastering? Professor Baizhu Chen regularly satisfied with us to go over course choice, career route, internship opportunities, as very well as campus lifetime. Professors Chen, Shantanu Dutta and Tianshu Solar have been conducting a exploration project centered on NetEase Music true details as properly as study information. I was hired as a RA for the task. I assisted in literature search, methodology structure and survey query drafting. By means of this project, I learned a lot on facts analytics and market investigate. This working experience was regularly introduced up by recruiters when I was interviewed by Meituan and Alibaba. Recruiters typically asked me to describe this investigate and they were generally amazed that I had the prospect to get concerned in this sort of an fascinating task. 

What is your very best suggestions to an applicant hoping to get into your school’s graduate Master’s method? An applicant need to demonstrate her/his capacity to learn new issues in a incredibly tough setting. She really should exhibit her authenticity and curiosity.  

What was your most effective memory from your Master’s plan? Hiking in Griffith Park to the Hollywood Mountain with good friends on weekends, standing on the moist sand without having sneakers on Santa Monica beach front to see the sunset, or simply just walking on the empty stunning USC campus in the early morning on a weekend when it was raining.