Rainbows Hospice: delivering a world-class website

We get to work with some brilliant corporations, but we’re also very pleased to work with a assortment of charities across a range of essential will cause. 

So, when Rainbows Hospice for Little ones and Youthful People approached us to produce a upcoming-evidence internet site to fulfill the needs of a electronic-1st experience for personnel, service consumers and supporters, we bought to work…

About the consumer

Masking the East Midlands location, Rainbows Hospice care for hundreds of family members just about every year who have a boy or girl or younger person with a serious or terminal health issues. 

They offer a assortment of companies such as bereavement guidance, end of everyday living treatment, symptom administration, short breaks and respite treatment with help from a crew of medical professionals with experience in children’s palliative and finish of lifetime care. 

Their mission is to assistance each individual kid and youthful man or woman in achieving their whole potential and building reminiscences for their families to treasure. 

The difficulties they confronted

The Rainbows web site turned a critical device for families who have to have its guidance and also for marketing employs to elevate essential money and generate community awareness, as Rainbows relies on raising the extensive vast majority of their income from voluntary donations.

Their existing web-site progressively became unfit for purpose, dealing with complex troubles which led to problems when donating online and the recent CMS was unsuitable for the Rainbows crew to use as it lacked adaptability.

This is wherever we jumped in. Rainbows challenged us to generate a planet-class, person-friendly internet site to fulfill the demands of their staff, assistance buyers and supporters.

Kate Vines, Task Shipping Supervisor at Hallam mentioned: “Rainbows arrived to us with a couple of troubles all-around the consumer practical experience on the donations site along with some issues they were being getting processing the donations.

“The team at Hallam labored closely with Rainbows to make certain all prerequisites ended up satisfied and to supply a option that not only looked great but also resolved their earlier considerations all over donating.

“The work is at this time in its second stage, exactly where we are producing more enhancements to the web-site to incorporate in excess capabilities and performance.”

What did we do?

Our goal was to develop a dazzling, participating and, of system, fully-practical web site on WordPress CMS. 

The initial stage we took was to operate discovery workshops with the Rainbows team to uncover their agony points and recognize the requires of every of the core audience and user groups. We then made wireframes and Search engine marketing investigate to make positive the model, consumers and look for engines ended up all taken into thing to consider.

Jake Third, Managing Director at Hallam stated: “I appreciate it when we supply a excellent product or service for a significant induce – our job with Rainbows is a best illustration of this. We accomplished customized integration with their CRM to maximize operational effectiveness. We also managed to boost their cellular pace to 100 and their bounce charge declined by 16%. Properly done to the full staff who expertly managed this task.”

Ta-da! The benefits are in… 

We pleasure ourselves on having a unified technique to supply fantastic results to our purchasers.We observed an enhancement in all regions across the board which include consumer engagement, reducing bounce premiums and increasing viewing time.

Nishil Saujani, Head of Marketing and Communications at Rainbows Hospice, said: “Working with Hallam has been a enjoyment. When we commenced planning for this challenge around a yr back, possessing been by the system before, I braced myself for a complicated twelve months ahead. Even so, Beth, Kate, Tom, Dave and the group assisted make sure anything ran efficiently and the approach was just about ache-no cost.”

Check out out the scenario study

Do you want Hallam on your aspect?

If you have a identical challenge in intellect, just inform us what you want to obtain – we’ll permit you know what expertise we have in your sector and how we can help you. 

Get in contact to prepare an casual chat and study how our industry experts can assist your business to prosper on the web.