November 30, 2022

Business School

Business Opening

Satisfy Nour Mouakke, From Syria To Durham University

Nour Mouakke came to the U.K. from Syria to examine for a master’s in promoting from Durham Business enterprise Faculty and never went again

Title: Nour Mouakke 

Birthplace: Aleppo, Syria

Location of residence: London, United Kingdom 

Present-day work role:  Founder/CEO of WizMe

Undergraduate and Enterprise University programme: BA in English Language & Literature at Aleppo University and a Masters in Marketing at Durham University Organization Faculty 

Can you notify us a small little bit about your life and career ahead of researching a business enterprise degree?

I was born and elevated in one particular of the oldest towns in the planet, Aleppo in Syria. Sadly, I lost my Mum to most cancers in 2007, leaving my 4 youngest siblings, my Father and I to glimpse just after every single other. 

Right after finding out at Aleppo College, I went on to operate for 5 a long time in the hospitality sector in Syria, operating in numerous hospitality roles which include as a Head of Income for a Hospitality Administration company, a Promoting Manager for Europcar in Syria and then a Product sales & Internet marketing for Dederman Lodge and Resorts.

Then, in  2009 I moved to the British isles in purchase to review a Masters in Marketing and advertising at Durham University Enterprise Faculty. 

Speak us by way of your choice to request refuge and move, and the journey this included?

I originally moved more than to Durham two several years prior to the Civil War broke out in Syria, so initially came about to the Uk purely to examine and not as a refugee. I graduated from Durham University and went on to perform for a company who sponsored me to keep in the United kingdom, as I worked for them as a hugely proficient immigrant submit-graduation. I appreciated the job, but constantly understood I preferred to be an entrepreneur, and experienced a small business strategy I required to pursue – WizMe the get started-up I’m however managing today.

So, in 2015, I left this job to start WizMe, on the other hand I was hit with an quick hurdle. As I was sponsored b7y the business to continue to be in the United kingdom, I would have to give up my remarkably qualified immigrant position to established up a organization. The only way I would then be equipped to develop into an entrepreneur and also stay in the United kingdom was to utilize for refugee position in the Uk. When you are a refugee you have the identical rights as any British isles citizens, and that features being able to established up a company.

This was still a significant gamble nevertheless, as throughout this time the war in Syria showed no indications of abating, with Aleppo being one of the worst hit regions. I was anxious about my spouse and children, but if I am in search of refuge from my home region, by definition, I am unable to journey again household – not right until I’m a British citizen will I be in a position to do that. In addition, most Arab international locations really do not recognise a refugee passport so I can’t even go and see some of my siblings that have moved to Cairo (I tried to utilize at the time and obtained turned down). In the identical way I was denied a take a look at to the US, and I was even prevented from boarding a flight to France to check out my uncle – I was taken care of like a felony. I have not been equipped to see my family for above 10 yrs now thanks to this.

However, in terms of the conclusion, it’s nevertheless one I’m glad I’ve taken as I was equipped to launch my company WizMe – a meetings and situations administration know-how resource, which makes worth for those in the gatherings and hospitality industry.

What did you find most tricky when arriving in a totally new state?

I appear from really a liberal and open up background in any case, so embracing the new lifestyle of the British isles was easy enough for me to do. I also am really an extroverted man or woman, so located it relatively simple to make pals and network with many others.

The only two troubles I discovered had been the temperature in Durham, as usually it was incredibly rainy, and people today would be walking around in shorts in the freezing chilly. The other problem was the accent of the location. I try to remember arriving and speaking to a woman in a regional shop on my to start with working day and not knowing a term she mentioned – you shortly get utilised to it even so.

Why did you choose to utilize to Durham College, and the master’s in advertising and marketing?

I usually preferred to come to the British isles, at any time considering the fact that I was about 14/15 years outdated. Right after examining the possibilities, I found Durham to be a excellent very little University metropolis, with a fantastic tradition. Durham is also a hugely recognised world wide name, so graduating from there would be great.

I at first needed to examine a Resort Management Masters, but opted for a Masters in marketing and advertising as a substitute as it widened the scope of what I could go on to do afterwards, and is a crucial component of pretty much all organizations. 

I’m exceptionally happy I chose Durham, and I enjoy the British isles as a location to live and do the job – I absolutely made the correct decision. 

How was your knowledge and what did you uncover most hard?

I certainly cherished just about every solitary moment of my encounter in Durham. There is a very particular vibe at Durham, that gives you a quite powerful feeling of ‘home’. I achieved some of the most wonderful people today, and created daily life very long interactions with folks from all above the entire world.

It’s truthful to say it is at Durham University I decided to become an entrepreneur. I was incredibly impressed by the tutorial staff, the lectures and the seminars. The only difficult aspect is the depth of the programme, which is anticipated of training course. It is absolutely not effortless, but it is exciting, fun and partaking.

Can you chat us as a result of your everyday living and career publish-graduation?

I secured a occupation for the Intercontinental Lodge Team in London, doing the job in various roles. As previously mentioned, I was blessed enough to get extremely expert immigrant position sponsor from the company, which permitted me to continue to be in the Uk write-up-graduation for longer. I worked there for just about four a long time, and then made a decision to go away this job to launch my firm, WizMe.

I took the leap to start Wizme in 2015, originally bootstrapping the products, with the goal of generating an automatic market where people could right away reserve meetings and events. But the 1st handful of many years ended up absolutely hard, throughout early 2017 I in essence became homeless and was sleeping on a friend’s couch. It was then that I was invited by a person really senior in the organization journey market to current in front of 100+ business enterprise owners at an once-a-year company consortium celebration in France. I experienced fewer than two months to prepare but I accepted. 

I experienced no cash, products or staff – my buddy believed I was insane. Having said that, off the back again of the event’s achievements I was able to safe 130k expense for 11% equity in the firm, and the relaxation is heritage. Wizme also a short while ago raised £80k with Seedrs in July and the product is completely ready now.

What competencies have you utilised from the programme into your occupation?

I surely really feel as though I had a entrepreneurial spirit and the skillset to become an entrepreneur prior to learning at Durham, however, Durham opened my eyes open up to this. It allowed me to acquire my skillset, understand off of a hugely various cohort and comprehension how to essentially come to be a productive entrepreneur.

Durham unleashed the creativity in me, and make it possible for me to imagine a lot more about the huge photo, and how to foster and establish associations further more. The scenario reports opened my eyes to much more business opportunities also. 

What information would you give to other refugees hunting to go away their countries and thinking of studying a enterprise diploma?

I’d say make the most of the chances that are to hand. Researching in a different place like the British isles is a fantastic way to broaden your horizons. I’d also recommend networking and creating as lots of associations as feasible if you do study abroad, and learn about as lots of cultures as probable – not only where by you are residing, but all those of your classmates. 

Wherever do you see yourself in the subsequent 5 many years?

In the up coming 5 yrs, I want to see even more expansion of my corporation WizMe, so that it is see as a globally recognised identify, and a international player in the industry. We are receiving loads of praise on the technology, and it would be superb in 5 yrs time to see exponential progress. 

As a technologically advanced way to e book assembly areas and venues, WizMe has the capability to touch the lives of every single single man or woman, regardless of whether it be by function and small business conferences, conferences, personal get togethers, weddings and functions etcetera. It would be fantastic to entirely re-engineer this current market. 

Never Skip: Satisfy THE Business enterprise University REFUGEES