Skip to content
Business School

Business School

Business Opening

Primary Menu
  • Business School
  • Advertise Here
  • Contact Us
  • Privacy Policy
  • Sitemap
  • Home
  • The 40+ Best Email Subject Lines for Sales
How to Use Video on Websites
  • marketing

The 40+ Best Email Subject Lines for Sales

By Magenet Magenet 1 week ago

Table of Contents

  • 5 Foundational Best Practices for Unforgettable Sales Email Subject Lines
    • 1. Prioritize Simplicity and Brevity
    • 2. Personalize Your Sales Email Subject Lines
    • 3. Watch Your Tone
    • 4. Evoke an Emotional Reaction
    • 5. Don’t Get Jaded
  • 6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples
    • For Cold Outreach—Use Curious Word Choices
    • For Inbound Lead Follow-Ups—Leave Them Hanging
    • For Booking Meetings—Use Internal Camouflage
    • For Follow Ups And Networking—Make Them The Expert
    • For Promotional Emails—Subvert Their Expectations
    • For Leads That Have Gone Cold—Surprise Them
  • Creating The Best Sales Email Subject Lines Is Easier Than You Think
  • Donnique Williams

[ad_1]

July 29, 2022·7 min read

We’ve rounded up the foundational best practices for crafting the best email subject lines for sales, including writing tips and examples you can steal for yourself.

Related Posts:

  • The Most Important Small Business Email Marketing Strategies and Tips for 2022

Half the people you email decide whether to open your email based on its subject line alone. If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals.

From top sellers’ advice on tailoring your subject lines for any sales outreach scenario to phenomenal subject line examples—bookmark this article to return to any time you feel stuck and need to get your creative email juices flowing.

Vidyard Logo

The Best Sales Video Email Tool Record and send sales videos for free.

Sign Up Free

  1. Contents
  2. 1. 5 Foundational Best Practices for Unforgettable Sales Email Subject Lines
  3. 1.1 Prioritize Simplicity and Brevity
  4. 1.2 Personalize Your Sales Email Subject Lines
  5. 1.3 Watch Your Tone
  6. 1.4 Evoke an Emotional Reaction
  7. 1.5 Don’t Get Jaded
  8. 2. 6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples
  9. 2.1 For Cold Outreach—Use Curious Word Choices
  10. 2.2 For Inbound Lead Follow-Ups—Leave Them Hanging
  11. 2.3 For Booking Meetings—Use Internal Camouflage
  12. 2.4 For Follow Ups And Networking—Make Them The Expert
  13. 2.5 For Promotional Emails—Subvert Their Expectations
  14. 2.6 For Leads That Have Gone Cold—Surprise Them
  15. 3. Creating The Best Sales Email Subject Lines Is Easier Than You Think

5 Foundational Best Practices for Unforgettable Sales Email Subject Lines

1. Prioritize Simplicity and Brevity

Your sales email subject lines should be short and sweet—1-5 words is ideal. That way the first line of the email is visible without opening it. Emails with shorter subject lines perform better, according to Mailchimp.

Email Subject Line For Sales No-No: Don’t send an email without a subject line. It can be perceived as lazy.

“The shorter your subject line, the more characters of the first line of the email they see. Make sure it’s personalized and resonates with the persona. Show them you know them.”

Head shot of Kyle Coleman quoting best email subject lines for sales

Kyle ColemanClariSVP, Marketing

2. Personalize Your Sales Email Subject Lines

Make sure your sales email subject line is relevant to the recipient. When constructing your subject lines, write them in lowercase to appear casual and include their first name, e.g. [Name], question about your book.

Your recipient should feel like your email fits naturally among the regular correspondence they usually get—the kinds of emails they actually read.

Email Subject Line For Sales No-No: Never include generic greetings. Their email hosting may flag your email as spam, or the recipient may think it’s irrelevant. Instead, eschew them entirely and opt for the recipient’s name. E.g., Instead of Hi there or Hello begin your subject line with [Prospect name] can’t wait to speak with you this week.

3. Watch Your Tone

Be mindful of the tone of your sales email subject lines. Ensure your follow-up doesn’t read as pushy or your initial cold outreach doesn’t sound too formal. Be careful of phrases like ‘gentle reminder.’ (Will the next reminder be less gentle?)

Email Subject Line For Sales No-No: Never use phrases like ‘urgent,’ ‘read now,’ or ‘immediately’ unless it actually is vital. Otherwise, you’ll lose the lead’s trust and potentially turn them off from reading your email—or worse, get flagged as spam.

4. Evoke an Emotional Reaction

On the other hand, eliciting a positive emotional reaction—laughter, curiosity, competitiveness—is a great way to entice prospects to read your emails. Try challenging your prospect or evoking a reaction like surprise or joy. It can be helpful to include personal pronouns like ‘you’ as in “I have incredible news for you.”

Email Subject Line For Sales No-No: Avoid eliciting negative emotional reactions like panic, confusion, or anger. Even if your prospect opens your email, they may be left with a poor impression of you.

5. Don’t Get Jaded

Every failed subject is just another opportunity to learn. If at first you don’t succeed, try, try, and try again. Iterate and improve your subject lines. Not every one of them will be winners but when you apply these best practices, you’re sure to find something that works.

The BEST Sales Email Subject Lines in 2022

In this episode of Sales FAQ, sales leaders call out what makes an effective cold email subject line stand out. Watch this video to learn what subject lines will be sure to get you an open

6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples

Now that you know the theory behind the best sales email subject lines let’s dig into the practice. Use this list of 40+ example subject lines to inspire your own. We’ve also compiled tips and practical advice from sales leaders on tailoring your writing for any sales outreach scenario. And here’s a tip, if you decide to send a video email message, test adding the word ‘video’ to your subject line to entice that open even further.

An example of a video script template for virtual selling.

10 Video Scripts and Email Templates An example of a video script template for virtual selling. Break through inboxes with these proven video email templates. Download PDF

For Cold Outreach—Use Curious Word Choices

You can’t rely on being a trusted name or business for cold outreach, so it takes extra work to engage prospects. The human brain prioritizes the novel—novelty triggers the release of dopamine in the brain as a reward, encouraging us to find out more. By using unusual words prospects are not expecting in a sales email, you may be able to grab a precious moment of their time.

  • Onboarding, enablement, and napkins
  • Reply Rates, CTR, and Axolotls
  • Cold Calls, Email Subjects, and Spears
  • We’d never strongarm you 💪
  • The force is strong with this one…
  • Always Asking Atypical Questions

For Inbound Lead Follow-Ups—Leave Them Hanging

Picture your sales email as a mysterious suitcase. It’s your job to offer the suitcase to your prospect and ask them to open it. If you pitch how interesting what’s inside will be, they’re more likely to want to open it up. Withholding some information elicits curiosity and makes them want to click. It becomes a mystery they are compelled to solve.

  • [Name] I have to tell you…
  • X options to get started
  • [Name], I saw one of your ads…
  • Our next steps
  • [Name], your CEO…
  • 5 things you need to know
  • Time to meet?

“What makes people uncomfortable about this approach is that you skip the pleasantries. But it really works.”

Head shot of Nikki Ivey giving a quote on best practices for sales email subject lines

Chaniqua (Nikki) IveyInclusivv (Formerly Civic Dinners)CRO

For Booking Meetings—Use Internal Camouflage

Use internal camouflage—the appearance of working in your prospect’s company—sparingly. If done well, your prospect will be pleasantly surprised once they open your email. If not, they may feel duped if they believed your sales email was internal.

  • Reply rates
  • Template refresh
  • Last week’s results
  • Sales templates

“The thing that I don’t want to happen is for your subject line to scream to the reader, “Hey, you’re about to get pitched!” So what do you do? Use Internal camouflage. It looks like it could be internal and won’t ring alarm bells in your reader’s mind.”

Headshot of Will Allred giving a quote on sales email best subject lines

Will AllredLavenderCo-Founder & COO

For Follow Ups And Networking—Make Them The Expert

Your prospects love to feel smart—who doesn’t? When you frame your subject line as a bid for knowledge-sharing, your prospect will likely be intrigued. This type of sales email subject line works well for sales follow-up and just as well for networking with new folks.

  • Tech question / [Company] sales process
  • Looking for your advice on [subject]
  • Wanna get coffee and continue chatting about [subject]?
  • I need your advice on something
  • [Name], I loved your blog post on [website name]
  • [Name], question about your book
  • [Name], wild idea?

For Promotional Emails—Subvert Their Expectations

We’re all tired of the same promo emails in our inboxes. By subverting your reader’s expectations—through a pithy phrase, carefully placed ellipses, or unique word choice—you’ll stand out among a sea of promo emails.

  • I love everything in this email!
  • What if we told you____
  • And they said it couldn’t be done
  • I don’t usually do this…
  • They told us it was impossible
  • Do not open this email
  • I think [product] would be perfect for you

“What will challenge this person’s narratives? What will make them think my email is different enough from the countless others they receive?”

Dale Dupree Headshot giving quote on the best subject lines for sales

Dale DupreeThe Sales RebellionFounder and CSO

For Leads That Have Gone Cold—Surprise Them

Cold leads are hard to revive. That’s why the element of surprise works so well when reaching out for the final push. It’s your last chance to hook them—pull out the most striking words you can conjure, the hook that will finally get them to open your email. Show them why they’re missing out and should reconnect.

  • Should I stay or should I go?
  • Where is the love?
  • Permission to close your file?
  • Feeling blue?
  • If you change your mind about partnering with us
  • 3 ideas for you
  • I never want to assume
  • [Name], you in?

“I don’t do it to instill panic. It’s a great motivation to open the email, which is the barrier we have with email subject lines.”

Jen Allen Headshot giving quote on the best sales email subject lines

Jen AllenChallengerChief Evangelist

Creating The Best Sales Email Subject Lines Is Easier Than You Think

Top sellers agree—subject lines can make or break your sales outreach. So why not listen to the experts? Remember to opt for brief subject lines that are specific to your prospect and include unique keywords. The examples above are a great springboard for your own creative renditions. And when all else fails, remember there are no bad sales subject lines, just great opportunities for A/B testing!

Vidyard Logo

The Best Sales Video Email Tool Record and send sales videos for free.

Sign Up Free

Donnique Williams

Donnique is a Writer & Strategist at Fenwick, a studio that specializes in clear and compelling writing and design for B2B. When she isn’t slicing magazines into collage art or writing poetry, you can find her growing her indoor jungle.

[ad_2]

Source link

Tags: ""Succeeded His Business"", 2 Of Cups Business, 525 Business 5 Bankruptcies, Accounting Business Letter To Client, Bracken Business Communications Clinic, Business Account No Deposit, Business Administration Fafsa, Business Balance Sheet Explained, Business Card, Business Card Printing La Plata, Business Card To Secret Website, Business Cards Media Bar, Business Central Png, Business Coaching Site Cloudfront, Business Contract Lawyer 47201, Business Marketing Pearson Quizlet, Business Milleage Leager 18, Business Mobile Broadand Plans, Business Plan For Supplement Company, Business Plan Loan Originayor, Disrupting Digital Business Harvard, Ffiec Business Continuity Templates, Gauge Ear Piercing Business, Good Openings For Business Letters, Holton Investment Business, Indiana Wesleyan University Business, Indianapolis Business Times, List Business In Search Engines, List My Business Yahoo, Lunch Susbcription Business Model, Morgan Hill Business Liocense Renewal, Nee Small Business Bill Signed, Negotiating Business Acquisitions Practical Law, Networking Trends Small Business, New Business In Shorewood Il, School Business Officer Being Unethical, Small Business Administration Mass, Small Business Comunity, Small Business Corporation South Africa, Small Business Depew Llc, Small Business Medical Offices Chicago, Small Business Office Lakewood Nj, Small Business Plans Verizon, Small Business Storage Array, Small Business Sucess Stories, South Florida Business Journal Twitter, Torrington Ct, United Business Tech Response Sla, United Domestic Business Food, Video Business Woman Bukkake, Ways To Improve Business Technologyreddit

Continue Reading

Previous Closing the Gap Between Digital Marketing Spending and Performance
Next emojis, TV ads and a tram

Recent Posts

  • A Preview of HubSpot’s INBOUND 2022 Conference
  • P&G cuts marketing spending in face of inflation and supply woes
  • PPC Interview Questions and Answers 2022
  • Democrat Seeks Inspector General Inquiry Into Pentagon’s Missing Jan. 6 Texts
  • Twitter Subpoenas Binance In Legal Fight Over Elon Musk’s $44B Deal

Archives

  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • December 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • November 2018
  • December 2016

Categories

  • accounting
  • business
  • Business School
  • finance
  • General
  • marketing
Intellifluence Trusted Blogger

BL

TL

visit now

computer monitor deals

guestpost.buybacklinks.online/product/real-estate-guest-post 

allopurinol300mg.xyz © All rights reserved. | Magazine 7 by AF themes.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT