BuzzSumo Material Analyzer + truth examining web-sites
When journos use CrowdTangle, they usually already have a hunch that a information tale is misinformed.
So, much more normally than not they start out their investigation with a query in head, and search CrowdTangle to find out social media web pages and team discussions about stated query.
Perfectly, a similar approach can be undertaken in BuzzSumo to explore popular, albeit misinformed world-wide-web content.
And this workflow proves even extra powerful when merged with intel from truth checking web sites.
Let’s stroll by means of the process. Acquire the search “Horse paste” – this subject matter attained traction in 2021 amidst the pandemic, when general public determine Joe Rogan publicly declared he was ingesting the compound (usually regarded as Ivermectin), on the being familiar with that it could overcome Covid-19.
The information did the rounds on social media, and turned a traditional example of misinformation. Here’s an instance of how I went about investigating it.
Look into the most engaging headlines close to suspected misinformation
I headed to BuzzSumo’s Written content Analyzer, and searched “Horse Paste”