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When does a startup cease being a startup? It’s a more durable query than it appears to be — tech firms have uncovered that there is electrical power in words and phrases. Let us examine! — Anna
Startup as opposed to scaleup
“We’re not a startup, we’re a scaleup,” promoting govt Cristina Marcos told me of her employer, interactive content development platform Genially. This was essentially 1 of the first items she explained when we achieved in particular person before this week, and her emphasis definitely caught my attention.
On the one hand, it looks acceptable to say that a business like Genially, which has tens of millions of people and raised additional than $26 million in funding, is no longer a startup. On the other, “startup” is these kinds of a buzzword that it is intriguing to see companies steering absent from it.
That “scaleup” is Genially’s desired time period in excess of “startup” is noteworthy. Joe Haslam, a professor at IE Business enterprise Faculty in Madrid, has been arguing for practically a 10 years that “scaleup is the new startup.” But even he concedes that the “scaleup” phrase did not acquire off as significantly as he anticipated.